Jetteke.

by Simone loves.....

When only a few phrases could be used to describe the diverse work of my close friend and great fashion editor Jetteke van Lexmond these could be; inexhaustible driven, passionate for the chic and aesthetic feminine look.

Jetteke is highly energetic and a perfectionist, and foremost dedicated to her strong belief that women need to look powerful and confident.
Because of her fashion forward vision and continuous drive to push her abilities to the highest level, Jetteke has become one of the best in her field and her style is well know and autographed in the business.

Both nationally and internationally she has left her footprint on the fashion world and worked with some of the most talented people in the industry. Arthur Elgort, Marc de Groot, Paul Bellaart, Philippe Vogelenzang, Alique, Petrovsky & Ramone and Anne Menke just to name a few.

Jetteke’s roots made her to what she is today. Young as she was, growing up in a small farmers village in the warm surroundings of a close free spirited family, she was always an explorer, traveling to South America, Asia and India meeting new cultures and at a young age made her realize boundaries do not exist and an open mind is something you should cherish. These episodes became the mantra in her life and are a great inspiration in her work.

After graduating the Amsterdam fashion academy she was appointed fashion editor at a large weekly magazine where she learned the tricks of the trade. The years after that she dedicated to launch Elle Girl and Glamour Magazine in the Netherlands, this was a dream come true. The freedom of work and endless flow of positive energy made her create and discover the best in her. It was there where she shot the first ever covers of Doutzen Kroes and Behati Prinsloo. Also Lara Stone was one of the much favored models and made her appearance many times. Both Elle girl and Glamour won numerous awards and Glamour became one of the largest and most successful monthly selling titles in the Dutch fashion magazine industry. Nowadays Jetteke’s work can be admired in the Dutch Vogue.

Jetteke’s work is inspired by great diversity . As a painter herself, the works of strong characters like Picasso and Cy Twombly inspire her. Strong femine women like Lauren Hutton, the sisters Lee Radziwell and Jacky Kennedy left their mark on both Jetteke’s approach in work as in her daily practice. Diane Vreeland with her larger than life style is her personal constant push on where she sets the standard.

The most important goal for every photoshoot is; You need to want to be the person in the picture, you want to wear her dress, put on her make-up and jewelry and travel to the setting. I want to make the dream come true

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